WE ADD THE HOSPITALITY LAYER
We partner with your architect. We don't replace them. Great hospitality needs great architecture. We build on it, adding specialist hospitality thinking across experience, operations, brand, interiors and wayfinding. Together, we make sure the building doesn't just work, it works for the people using it and the business operating it.
For Architects
We strengthen the hospitality brief and build on your architectural vision.
We work as a specialist partner within your design team, bringing hospitality experience, interiors, brand and wayfinding into the project early. We test how people will use and experience the building, then develop the interior layer in coordination with your architectural intent, programme and technical information.
We test experience, guest journeys and operations early, giving the architectural team clearer requirements to design around.
Interior, brand and wayfinding expertise in one team, reducing interfaces and coordination.
We develop interiors, brand and wayfinding alongside the architecture, not as layers applied afterwards.
From concept through specification, detailing, procurement and site support, coordinated with the wider design team.
For Operators
We turn the way you want to operate into the way the place is designed.
We understand that hospitality spaces have to work hard. We bring guest experience, operational flow, brand, interiors and wayfinding together from one brief, working alongside your architect to make sure the space supports the guest experience and operation from day one.
StoryMap™ tests guest journeys, capacity and operational flow while change is still affordable.
Decisions consider capacity, throughput, dwell time, service and revenue not aesthetics alone.
Brand, interiors and wayfinding developed together rather than across disconnected agencies.
We consider how guests and teams actually use the space, helping reduce friction once you're operational.
For Developers
We help turn good buildings into compelling hospitality propositions.
Working alongside your architect, we bring the experience, operational, brand and interior thinking that shapes how a hospitality asset will actually be used, perceived and remembered. That means key decisions can be tested earlier before layouts, capital spend and operator requirements become harder to change.
StoryMap™ tests the proposition, guest journey, capacity and operational requirements before layouts are committed.
We consider guest journeys, dwell time, operational flow and revenue opportunities alongside the physical space.
Brand, experience and interior thinking help create a more distinctive and commercially compelling offer.
Earlier experience and operational testing helps reduce late changes, duplicated design work and costly post-opening fixes.
StoryMap™
Define the experience before architecture is fixed.
StoryMap™ is our front-end experience and feasibility process, helping developers, operators and architects align around what a place should be, how it should work and what it needs to achieve before major design decisions are fixed. The result is a clear Experience Brief that brings concept, guest experience, operations and commercial thinking together, helping teams make better decisions earlier and identify where design investment will make the biggest difference. 3–4 weeks. Better decisions. Less risk.
StoryMap™
Define the experience before you design the building.
StoryMap™ is our front-end experience planning process that helps developers, operators and architects align around what a place should feel like, how it should work and what it should achieve before design begins. The result is a clear Experience Brief that reduces ambiguity, strengthens decision-making and lowers the risk of costly changes later.
3–4 weeks. Early clarity. Reduced risk.
+ Feasibility
/ StoryMap™ feasibility
/ Concept development
/ Experience strategy
/ Guest journey mapping
/ Operational flow
/ Spatial testing
/ Capacity + revenue testing
/ Stakeholder engagement
/ Experience brief
+ Identity
/ Brand strategy
/ Positioning + proposition
/ Naming
/ Brand storytelling
/ Visual identity
/ Graphic language
/ Brand guidelines
/ Brand touchpoints
/ Experience principles
+ Delivery
/ Concept design
/ Space planning
/ Operatonal planning
/ FF&E specification
/ Material selection
/ Technical documentation
/ Joinery detailing
/ Procurement support
/ Build + site support
+ Placemaking
/ Wayfinding strategy
/ User journey mapping
/ Navigation strategy
/ Signage systems
/ Signage specification
/ Environmental graphics
/ Bespoke installations
/ Placemaking
/ Spatial identity features
Thinking Together
To Stand Apart.
